Totally Wack

Valuing attention

Observations, selections and the occasional photograph from a digital native who is
branching out.

I'm @vsaarinen on Twitter.

  • March 26, 2010 1:42 pm

    Sell experiences

    This past year, I stopped buying CDs. I should have stopped some years back, but it took me a while to realize that I hadn’t even taken the wrappers off of my ten most recent purchases. Instead, I’d been doing all my music listening with Spotify, MySpace, MP3s and its ilk. The tunes were still flowing.

    To fulfill the gap that was left by CDs, I decided to switch over to a record player and started building up a vinyl collection. I loved how listening to a record required opening up the record jacket, pulling that Pink Floyd out of its dust sleeve and carefully placing the needle in the groove. Hearing the album became an engrossing experience again, urging you to really listen to the music.

    CDs are a mode of transport from a dying age. What we paid for was a physical object, while what we wanted was something immaterial. But now that immaterial goods - music, movies, all media - have become digital, and we have a channel with which to send them freely, we no longer want to subsidize an old transport model.

    Because so much content is available to us, we can afford to be selective with regards to who we pay. In the end, our money goes to:

    1. Those that give the best experiences.
    2. Those that allow you to pay them easily.

    Number one is the LPs, the concerts, the merchandise. The stuff you were already paying for.

    Number two, however, is missing.

    I want to support the artists who create great music. I want to pay the blog writers whose texts I read. I want to support contributors that make something interesting.

    What I’m looking for is some way to be able to pay these people with minimal cognitive and physical effort. That’s why I’m really excited about Flattr. With Flattr, you no longer need to cross that psychological barrier that exists for payment. You yourself specify how much media is worth to you, and pay that sum once a month. Whenever you find anything, ANYTHING at all that you enjoy, you show your gratitude. To you, you’re not giving money, but respect. To the artist, they get that respect in a form that is much more practical to them: money.

    Don’t use soap, buy a story. Don’t drink Lipton, visit Théhuone. Don’t sell an object, sell them an experience.

    And let them pay you for it.